Our collective mission is to use our platform and influence positive and conscious social and environmental change in our wider community.

We are responsible for being a profitable business. From this foundation we can invest in the community by creating jobs, supporting local and nonprofit organisations (cycling clubs, teams and charities).

We also adhere and obey to local and international rules, laws and regulations within the industry.

In 2021 it is more important than ever to not only be conscious of the impact we have on our earth but to actively seek out alternative ways
to minimize our footprint even when it may not be the easiest or most cost-effective way. With online shopping booming what about all the packaging? This is what we see as the biggest area for us to minimize our footprint from day one. All our products come wrapped in recycled tissue paper and are sent to you in bio-degradable mail bags.
As we grow, we have plans and strategies to continuously minimise what we leave behind.