Through a passion for riding that has extended 25 years in varying capacities, an individual identified a lack of connection to a brand identity that extended beyond selected garments. Unable to find a unique style and a brand that consistently offered more than solely apparel for the masses this feeling was then discussed with mates over numerous coffees, beers and vinos in the months ahead.

‘Salire Society’ began as a passion project in Brisbane, Australia without a definitive vision of if the end goal was to become a business or not. Throughout the early stages it has become clear that we aren’t the only ones looking for more than apparel from a brand. The word ‘community’ is loosely thrown around and in a time when it’s needed more than ever we’ve decided to focus on this aspect as much as we do on the unique style and construction of our garments.

Now rebirthed as Salire in 2024. Salire is the main character with a personality that revolves around its ultimate love of unique style, high quality threads, being social and having fun.  

Salire doesn’t have competitors. We are in our own lane, doing our own thing. Creating unique pieces and building a wider movement for those who want to connect with others who have the same passion. We will never stop challenging ourselves in creating new styles, increasing the quality of our garments or reinventing the way cycling is delivered to our audience.  

Salire - Verb “to go up, to climb”

See you out on the road.

Cheers!