Salire was born from a love of cycling and a keen interest and attention to fashion and design. To get to where we are today was anything but ordinary. The honest truth is that when it came to writing our first ever ‘about us’ for Salire I had a strong stance on not attaching my name to Salire or wanting to talk about myself. With some strong convincing and over a year later, here we are! 

I’m Ryan, and for over a decade, I lived and breathed professional triathlon. But if I’m honest, cycling was always the part that lit me up the most. In my final years of racing, my focus started to shift. I found myself sketching kit designs, experimenting with cuts and fabrics, and making pieces just for myself, stuff I genuinely wanted to wear. I never set out to start a brand. I just loved the process.

Then COVID hit. I couldn’t get back to Europe to race, and for the first time in a long time, I had space to think. Sub-consciously I don’t think I ever found my true love for Triathlon again after competing in the 2016 Olympic Games and this forced time away made me realise it. That's when I decided to give this idea a real shot, not just as a creative outlet but to build something real from the ground up. I’m a big dreamer with a clear vision to create pieces that are quality and have a story behind them.

From day one we’ve been fighting to break into a growing market with plenty of established and highly resourced brands. No investors, no safety nets, just the amazing support of a close mate and my housemate at the time, hard work, long nights and countless times hassling friends to come to our first events when they already had other plans. We’ve never dropped collections just to keep the wheels turning or rushed pieces out just to make a quick dollar. We’re here to build something lasting. A brand that looks after its people and keeps them coming back. For us that means pushing to source the best fabrics we can get our hands on and creating pieces that feel better every time you wear them.

Then one became two.

Brie, my partner, joined me on the journey. We’re opposites in a lot of ways when it comes to business. Yin and yang - but our vision for Salire is the same. Our designer, content team and everyone we collaborate with are all in on what we’re building. That shared understanding and intention on what we want for Salire - it all matters.

Salire is a small, proudly Australian cycling brand started in South East Queensland. With orders coming in from Australia wide, Europe, US and Asia it still amazes us and is humbling. We’re a tight-knit team with a shared passion to design high-quality pieces we actually want to wear and to build a community. This will never change.

Beyond the kit, it’s really about what cycling brings to our lives. Early morning group rides, chasing sunsets, mid-ride coffees, turning down a road you don’t know just to find out where it goes and those post-ride beers and conversations that last way longer than planned.

That’s the community we’re building here. One that’s welcoming, down-to-earth, and made for the generation of us who love cycling, socialising, appreciate the evolving styles and fashion within the cycling culture, and have fun while doing it.

We’ve learned that with a small budget, a big dream, and a relentless work ethic, the things you once talked about on a ride can actually start to happen. They can happen for anyone. This is just a chapter in our story so far.

Let’s see where this journey takes us all.

- Ryan
Founder, Salire